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big box discounters

Walmart is a no-nonsense, no frills store known for its huge selection and rock bottom pricing.

Caters to a hipper, younger, more style-conscious customer than Wal-Mart & Kmart. Known for having clothes and home products with good, modern design.

Kmart has been struggling to differentiate itself from its big box competitors, Wal-Mart & Target without much success. One thing Kmart has going for it is its exclusive Martha Stewart line of housewares.