Too Faced - Known for their fun, kitschy, Hollywood-inspired makeup.
Benefit - This San Francisco cosmetics boutique brand has a fun, retro feel.
Origins.com - Estee Lauder's earthy cosmetics brand.
DuWop - A favorite brand around Hollywood. Known for their lip plumping Lip Venom.
Hard Candy Los Angeles brand that hit it big in the mid-90s with its fun nail polish colors. Now carries a full cosmetics line. Packaging is over-the-top girlish -- lots of rhinestones and hearts.
Tarte - NYC boutique brand known for its signature award-winning push-up gel-stick cheek stain and unusual packaging materials (denim, ribbons, leather).